Case Study / Makhteshim Chemical Works
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This 5 page paper explores the problem of an Israeli company wanting to capture a market share in the flame retardant industry in the United States. Their efforts to date have been unsuccessful. This essay offers recommendations and supporting rationale.
Filename: Chemwork.wps

IDT, VocalTec and the Internet Telephony Industry
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A 5 page paper that discusses two Internet telephony companies: IDT corporation, an American company, and VocalTec corporation, an Israeli company. The strengths and weaknesses of each company are discussed. The writer also offers comments about the Internet telephony industry. Bibliography lists 6 sources.
Filename: PGidtvoc.wps

Political Risk Assessment and a View of Israel
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This 8 page paper considers the issue of political risk and the application of political risk assessment models in the view of the marketing/industry risk, political risk and economic risk relative to Israel. Bibliography lists 4 sources.
Filename: MHIsrae_

BMW / Company Analysis
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A 5 page research paper describing BMW. Information on the following topics provided in this report : background, history, financial report, safety innovations, and recycling. BMW is a major force in the economy of at least two countries: the United States and Germany. Bibliography includes 6 sources.
Filename: Bmw.wps

Business Plan -- Clean Air Recycling / Establishing A New Company
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This 20 page paper discusses the founding of a new company involved in recycling toner cartridges, tapes and ribbons then reselling those recycled items. An overview of the industry and some of the companies, mostly small businesses, is provided. The writer then describes the company to be established, including a description of the company, risks, management plan, marketing plan, and projected financial data such as cash flow and annual balance statements. Four Tables are included. Bibliography lists 14 sources.
Filename: Recycltn.wps

ANALYSIS OF THE COSTS OF RECALL
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This 5-page paper, taken from a case study, discusses the internal costs of a product recall, and factors need to be considered when designing a plan to address these issues. The case in question deals with an auto company that recalled cars with steering defects. Bibliography lists 4 sources.
Filename: MTrecrep.rtf

Product Recalls – Ethical and Legal Issues
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This 4 page report discusses issues associated with product recall and the manufacturer’s liabilities and obligations to inform consumers as well as remedy the problem. Several circumstances are outlined in which this usually complicated legal issue may be examined in terms of production and marketing. Bibliography lists 4 sources.
Filename: BWcall.rtf

Marketing Used in the 1992 Presidential Campaign
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A 6 page paper exploring the marketing maneuvers of the 1992 presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.
Filename: Presmark.wps

Marketing Cigarettes To Adults
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An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young (20s) adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest smoking rates, these cigarettes will be marketed only to Caucasian consumers, and primarily to men. This brand is to be manufactured solely from domestically-grown tobacco, unheard of in today's market, that carry no possible residues of pesticides accepted in foreign countries but not labeled here for use on tobacco. Being made of totally domestically-grown tobacco will result in the final product carrying a slightly higher price than its competitors, but it will be marketed on the basis of its higher quality resulting from the same reason. Bibliography lists 5 sources.
Filename: Cigmkt.wps